Ben & Jerry’s Senior Discount

Quick answer: Ben & Jerry’s doesn’t have an official senior discount. Scoop Shops are mostly independently owned, and a few may take 10% off for older guests, but it isn’t a chain rule. Ask at the counter, and mark your calendar for Free Cone Day each spring.

Does Ben & Jerry’s give seniors 10% off?

Only if your local shop decides to. You’ll see “10% off at 60” on several senior discount lists, but Ben & Jerry’s itself doesn’t mention a senior discount anywhere on its website. Since most Scoop Shops are franchises, the owner can set their own deals. Some do, most don’t advertise it.

The easy way to find out: before you order, ask “Do you have a senior discount here?” It takes two seconds.

Free Cone Day is the best deal of the year

Once a year, Ben & Jerry’s gives away free scoops at participating Scoop Shops, usually in April. In 2026 it was Tuesday, April 14, from about noon to 8 p.m. You can get back in line as many times as you like. Sign up for Ben & Jerry’s emails to hear the 2027 date first.

Other ice cream shops to try

If a posted senior deal matters to you, see what we found for the Dairy Queen senior discount and Bruster’s senior discount.

Ben & Jerry’s senior discount FAQ

Does Ben & Jerry’s have a senior discount?

Not officially. Individual Scoop Shops may offer one, so ask when you order.

What age is the Ben & Jerry’s senior discount?

There’s no company-wide age. Shops that give a discount often use 60, but it’s up to each owner.

When is Ben & Jerry’s Free Cone Day?

It’s usually in April. The 2026 event was April 14. The next date is announced on the Ben & Jerry’s website and email list.

Last checked: September 2026. Scoop Shops are independently owned, so any senior deal depends on your local shop.