JCPenney, one of America's leading retailers, is re-imagining every aspect of its business in order to reclaim its birthright and become America's favorite store. The Company is currently transforming the way it does business and remaking the customer experience across its 1,100 department stores and on jcpenney.com. On every visit, customers can discover straightforward Fair and Square Pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.